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TOP 5 RULES OF WEB DESIGN
Rule #1 Content is King
“The Internet is a utility for information, not a place of entertainment.” Chances are, if you’re trying to entertain people on-line, you are in an industry that we don’t support at WorkingDialogue (porn, gambling, etc.). Trying to entertain customers with flash intros that people just want to skip or flash-driven sites that get under your nerves is usually a waste of money. By no means does this mean your site needs to be boring. It just needs to be content driven (a utility for information) and not graphic or animation driven. We help customers avoid this common trap by building Web sites that display relevant content and material about products and services.
Rule #2 Be Easy to Navigate
If rule #1 is true, then you want to make sure people can find what they are looking for. Your entire site needs to be clearly labeled and easy to read. Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on. Text links should be unique (not look the same as any other text in your Web pages) and constant throughout the site.
Rule #3 Be Easy to Find
What good is a Web site if nobody knows it’s there but you? WorkingDialogue uses the latest SEO (Search Engine Optimization) strategies for our customers. This includes, but is not limited to: keyword optimization, properly labeled titles and meta tags, image optimization and ALT tags, and Google-friendly HTML tagging. Check out our SEO section for more information.
Rule #4 Call to Action
OK, so your content is correct and up-to-date (rule 1), your visitor can find what they are looking for (rule 2) and they got to your site, somehow (rule 3). Your site needs to go beyond telling people about your product and services. It needs to also tell visitors what you want them to do. “Contact us today for a…” is just an example of a call to action to use on your site. Our job at WorkingDialogue is to build a site that makes people want to contact you… after that, it’s up to you to do the rest.
Rule #5 Outsource to a Professional
We hear the cliché all the time, “Anyone can build a Web site.” To a degree, that’s true. Today’s advanced hardware and software makes it possible for just about anyone to build a Web site and post it to the Internet. The trick, however, is to do it right.
We’re here. Call us and put us to work for you. You will see the difference.
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