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ONLINE NEWSLETTERS
Newsletters can be instantly delivered to readers throughout the world.
Online newsletters are gaining in popularity for good reason. Because no printing or mailing costs are involved, online newsletters can usually be published for a fraction of the cost of traditional printed newsletters. And because online newsletters (PDFs) can be instantly delivered to readers throughout the world at the click of a button these publications are ideal for communicating timely information to readers.
PDF Newsletter
A PDF newsletter can be posted on a Web site for people to download. Readers must have Adobe Acrobat Reader, available for free from the Adobe.com Web site, installed on their computers to view or print a PDF newsletter. A PDF newsletter looks and prints more like a traditional printed newsletter. (Download a sample PDF newletter.)
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Advantages
Looks good! There are fewer design limitations with this electronic format than any other. That's because PDF newsletters can be created to look like just about any printed publication, including fancy, full-color publications.
This is the best electronic format for people who will print and read the newsletter offscreen.
It’s easy to convert most printed newsletters to a nearly identical electronic PDF publication.
Disadvantages
PDF files are larger than any other type of online newsletter file. Thus they may take a long time to download with a standard 56k modem.
Photos and graphics are usually saved in low resolution for PDF newsletters to minimize download time. This means the publication’s photos and graphics may look fuzzy when printed.
Readers must have Adobe Acrobat Reader installed on their computers to view and print a PDF newsletter.
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