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HOW ARE THINGS GOING?
Is it time to redesign your Web site?
One of the many benefits of having an Internet presence is the ability to quickly respond to customer needs and changing industry trends. Offline, you may have to wait until your current stack of brochures is used up before you can shift the focus of your marketing materials. Online, you can redesign your messaging and format any time you please.
Or, so is the theory at least. As with all business decisions, you can’t simply make modifications on a whim. You need a good reason—with evidence to back it up. The most compelling reasons small businesses and organizations redesign their Web sites include:
Your site looks out of date.
Just like fashion styles, Web sites can look dated too. Whether it’s stock photos circa 1990 or trendy programming, don’t allow your site to be a timestamp of days gone by. Flash introductions, for instance, were a hot feature a couple of years ago—until site owners realized that their audience didn’t want them and wanted to get straight to the guts of their business.
Sales/inquiries are down.
If you’re getting the traffic, but not seeing results, it’s possible your design is to blame. Look at your site analytics to determine if drop-off is happening in a common spot. Maybe your “buy" or "contact” button isn’t prominent enough. Perhaps the site navigation isn’t clear enough.
Search engine performance needs improving.
If your Web site can’t be found easily in the search engines, you won’t get the boost in traffic you need. From title tags to keywords to page copy, make sure you’re doing all of the "the basic things" to bring in visitors.
You’ve grown and are changing direction.
Your site is a reflection of your company and organization. Make sure your design shows the identity and ideals of your company today—and your goals for tomorrow. Once you’ve worked out your strategy and learned about your clients and competition, you have the groundwork ready for a successful site overhaul.
It’s simply time to freshen-up the look.
Sometimes you know when it’s time for a visual makeover. If the site is boring or if its colors are dark and drab, it may be time to do the equivalent of adding a fresh coat of paint and a new set of curtains.
If it's time to redesign your site, complete our Web Project Questionnaire.
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