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SMALL BUSINESS NEWS
Boosting sales in a down economy
[oregonbusiness.com]
For small businesses without large cash reserves, economic downturns can be especially tough. To stay afloat, you need to keep the cash register ringing even when customers are cutting back — and that means thinking outside the box.
One of the biggest mistakes small business owners make is cutting down on marketing when they start to get strapped, says Harry DeWolf, district director for the Small Business Administration in Portland.
Spending money might seem counterintuitive at a time like this, but one investment that could really pay off is a Web site. “If you don’t have one, it’s like being invisible to the world,” Johnson says. “The key to driving sales in a down economy is to be proactive and stay positive.“ > read article
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