TIPS FOR FINANCIAL PROFESSIONALS
Money is serious and people want to see serious sites.

When it comes to Web site design there are a lot of things you need to keep in mind no matter what type of Web site you have. However, if you have a financial Web site, it is especially important for you to know what kind of Web design will work best for your business. Financial Web sites are special in the sense that they are more conservative mainly because they deal with money so there is no need for any flashing lights or gimmicks. Consumers want to see clear cut information that is easy to find and outlined in colors like blue or gray. Stick with colors that seem to go along with the business you are involved in and all will go well.

Another tip for Web site design for financial Web sites is layout. When you think about a financial Web site you want to see things very organized and easy to find. You don’t want to be searching for a way to apply for a loan or login to your account. Instead, you want it to be very obvious and easy to find. If not, you will take your business elsewhere. That’s why layout that is clear and simple is most important. For example, if you are logging onto a financial Web site to research life insurance settlements, will you tend to read and believe the information on a Web site that is laid out in a simple and clear-cut fashion with background colors of blue or gray. Or, will you feel more comfortable with Web sites that are full of reds, yellows, greens, purples, pinks, and oranges and also has lots of popups, flashing lights, and the like?

The answer is obvious, you will believe the more conservative Web site. So, think of your audience when you are wondering what kind of Web site to build.

Flashing graphics are another no-no when it comes to financial Web sites. Money is serious and people want to see serious sites. Those who try and break the mold will not prove successful. Make sure that when you are designing your financial Web site that you also include an “about us” page that discusses information about the company, products, service guarantee, telephone numbers, address, and anything potential clients would like to know.



RECENT PROJECT
Private investment firm launches new Web site.

WorkingDialogue is proud to announce the completion of the corporate logo and Web site for Carriage Hill Partners. read more



home :: contact :: about :: services :: clients :: projects :: news
©2008 WorkingDialogue :: All rights reserved.